Empress Group 恩瑞斯集团
A privately owned management and holding group, Empress empowers brands and individuals to focus on what they love and make the world a better place one creation at a time.
With over 13 years of deep-rooted expertise in premium fashion, Empress today stands as China’s leading fashion and entertainment communications group. Anchored by its flagship showroom, the group curates a portfolio of the world’s most prestigious couture and eveningwear houses, alongside over 60 independent ready‑to‑wear labels.
Headquartered in Shanghai and operating nationally, EMPRESS GROUP bridges Eastern and Western fashion cultures, providing the most professional localization solutions for global brands entering the Chinese market.
Jun Jingyi 鞠婧祎 in Phan Huy Couture
June 17, 2026
BRAND MANAGEMENT & OPERATIONS
品牌运营和管理
Empress support brands by taking care of their management, sales channel, and retail development throughout China.
精心打造的零售空间，呈现品牌美学与独特文化
TALENTS & COMMERCIAL PARTNERSHIP
艺人与商务合作
Leveraging the group’s deep roots
in fashion, media, and culture, EMPRESS is building a professional platform connecting
international A-list talents with Chinese media and brands.
连接顶级媒体与明星，塑造品牌文化影响力
SHOWROOM 批发经销
Anchored by EMPRESS SHOWROOM, the group is the preferred partner for the
world’s top couture and eveningwear brands entering China. The group also operates AURA COLLECTIVE, a ready-to-wear brand showroom providing ordering, buyer connections, and market expansion services across a network of nearly 1,000 premium buyer stores nationwide.
深耕核心城市，辐射全国市场
Digital & AI Fashion Intelligence
数字化与时尚 AI
EMPRESS GROUP embraces digital transformation by building an online brand resource ecosystem and maintaining high-end client relationships through mini-program platforms. The group is developing an AI Fashion Intelligence Agent that combines artificial intelligence with deep fashion expertise — providing consumers with intelligent styling recommendations and personalized shopping decision support, while offering brands data-driven market insights and sales decision tools.
智能穿搭建议与个性化购物决策支持
Siempre
Hip Moms & Chic Kids
Jenny Packham
Unified Through Service
Empress' philanthropic program helping those in need and bringing people together.
Making friends and memories as a family...stylishly.
British sophistication meets Chinese elegance. Jenny Packham in China.